Muses of Urbanity

Is a personal journey of urban cyclist Renata Santiago around the major cities in Europe that were changed by bicycle culture. Berlin, Copenhagen and Stockholm have changed their mobility status and urban design with a strong cycling culture. Muses of Urbanity comes from a feminine and aspirational perspective.

From Europe to Brazil, this journey has become a sensible and connecting event for the cycling community in São Paulo through a photography exhibition, talk with many inspiring cyclists, cycling brands, activists and entrepreneurs.

Activation: Cycling culture dive  |  Photography exhibition  |  Insights |  Engagement  |  Talk

CREATIVE DIRECTION

BRAND DEVELOPING & STRATEGY

ART DIRECTION & PHOTOGRAPHY

EXHIBITION ORGANISER & DESIGNER

COPYWRITING & STORYTELLING

 

Insights

The bike allows people to be in direct contact with the environment. It is possible to watch details that go unnoticed when we're in vehicles that are faster and that disperse attention to the roads and other vehicles in the flow. Moving with the bike becomes a way of living the city, with its smells, colors and people. After all, it is much easier to stop the bike to say hi to friends on the way to work than stopping the motor vehicle. When on a bike trip, this experience becomes even more powerful. A reality already experienced by thousands of people, especially in the more mature countries with regard to bicycle use, such as Germany, Denmark, Holland and France. In addition to saving fuel and stress-related health conditions, this habit is closely linked to trends like Live The City. More and more spaces need to be rethought to embrace and enhance the experience, experience and consumption for a population that will increasingly ride a bicycle. Parklets, cycling routes as architectural props of the city, occupations of open spaces for cultural interactions. The bicycle is a social connector in urban spaces.

 
 

Partners

 
Partners.jpg
 

Press

Revista Bicicleta  |  Catraca Livre  |  Pedal Glamour  |  Silvia e Nina

 

Featured Work