Bichicleta

BRANDING SUITE DESIGN

BRAND DEVELOPMENT & STRATEGY

PHOTOGRAPHIC ART DIRECTION

Is a cycle chic brand created to become an engagement and activation platform to discuss, promote and inspire cycling as a lifestyle. It blends style, cycling culture and empowerment. The brand concept aims to represent brand identity simple, clean and elegant. The logo allows several variations for adaptation. Graphics simple and recognizable, with a feminine touch. As the brand aims to reach and inspire women cyclists.  

 

Logo Studies

 
 

Pattern Studies

 
 
 

Mood-Board & Inspiration

Cycling brainstorming & conceptualizing

 
 

Stationery

 
 

Stationery

 

Color Studies

 
 
 
 

Gift Box & Stamp

 

Social Media Strategy

Facebook & Twitter

 

Mood-Board & Inspiration

Cycling brainstorming & conceptualizing

 
 
 

Photo Exhibition

 

Featured Work