Challenge | A non existent wine brand, an innovative wine region in a wine traditional country and a consumer behavior style ready to be read a to be told a great story. This is where it all started. And it goes on with benchmarking analysis, trend matching, storytelling, brand strategy and recommendations.
Storytelling | Typical animals from the Alentejo region (Portugal) are introduced with human features, feelings and desires. They both symbols of the wine region and characters that almost seduce or empathize with people with a certain lifestyle. All characters sort of induce double meanings as they present themselves and what they desire.