TruthTellers Lisbon. Revealing the unnoticed truth

CREATIVE DIRECTION

BRAND DEVELOPING & STRATEGY

ART DIRECTION

EVENT ORGANISER & DESIGNER

STORYTELLING

COPYWRITING

 

Challenge | TruthTellers challenged us with impressive truthful and local projects used to be unnoticed and a worldwide eye used to showcase global brands. How to bring them together and promote real social and positive impact made in Lisbon? And that is what the TruthTellers is about. The truth really matters, after all.

Solution | The TruthTellers Lisbon is a co-creation between Recreart and our invited partner A Equipa. We created a concept that we could bring together known brands, local projects and a relevant trend agency to be aware of Lisboeta projects performing real positive impact and how they are very much aligned to many innovative brands in their world.

 

Film by Phillip Reese | Music by Jinsang

 
 

The 1st TrendWatching Presentation in Portugal - TruthTellers Lisbon was created as an international event to showcase the projects and give them the opportunity to network and get insights from the most relevant trend agencies in Europe - TrendWatching, TrendsObserver and Future Concept Lab.


ACTIVATION

Culture dive  |  Trend analysis and research  |  Insights  |  Social Media  |  Talk

 

EVENT

Pictures by Ana Luísa Azêdo
Pictures by Ana Luísa Azêdo

Pictures by Ana Luísa Azêdo

 
 
 

PRESENTATION

 
 
 

TRUTHFUL CONSUMERISM REPORT

Download here

Download here

 

PROJECTS

A AVÓ VEIO TRABALHAR

Truths | Positive impact, tolerance, empowerment, aspiration

Keywords | Creativity, work, learning, economy, aging well, experience, interaction, acceptance

Business | Handmade crafts, local and going international selling

MERCADO DE FUSÃO

Truths | Positive impact, tolerance, empowerment, aspiration

Keywords | Fear, local, identities, economy, acceptance, experience

Business | Food, leisure, social interaction, services

RÉS DO CHÃO

Truths | Positive impact, tolerance, empowerment

Keywords | Fear, local, crisis, identities, economy, acceptance, experience, interaction, sustainability

Business | Property revitalization, local development

 

 

 

COZINHA POPULAR DA MOURARIA

Truths | Positive impact, tolerance, empowermen

Keywords | Fear, local, crisis, identities, economy, acceptance, experience, interaction, sustainability

Business | Food, local development

 

LER DEVAGAR

Truths | Aspiration, tolerance

Keywords | Identities, economy, experience, local

Business | Property revitalization, local development

 

TRUE OR FALSE: Is Lisboa ready to be cycling friendly? 

Truths | Positive impact, tolerance, empowerment, aspiration

Keywords | Identities, economy, acceptance, experience, interaction, sustainability, live the city

Business | Mobility solution, branding

 

EVENT

Pictures by Ana Luísa Azêdo

Pictures by Ana Luísa Azêdo

 
 
 
 

Featured Work