Digital Marketing Master Class

Real estate special edition

Online presence development: concept, strategy, content and performance campaign.


saturday & sunday - 10 AM TO 5 pm = 10 hours

course support materials



MODULE I: Online presence preparation

MODULE II: Online Presence Strategy



A real shake it up weekend

This 10 hour master class will take you on a dive in the online branding and digital tools world. Group dynamics and exercises will guide you to the best understanding of the most efficient digital tools and channels, and how to use them in your favor to raise your visibility and to get more leads.


You are a unique brand

From the very beginning of creating a brand or a personal brand online to the means of amplifying it through content, influencers, PR or advertising. We will guide you to choose and to work with the strategy and tools that will make you stand out. Our method is simple and hands on.


To guide attendees to understanding nature, functionalities and means of using online channels and tools, social media in special, as branding and marketing platforms. And also to prepare attendees to set goals, to use and to manage them towards their marketing objectives.



Real estate agents, communication and marketing professionals working in the real estate business.




We are the founders of Recreart, with more than 15 years of experience in national and international markets. We believe that each brand has its own identity and that solutions must be customized. Discover more about our experience.


Creative consultant, senior designer, researcher and founder of Recreart. With a degree in Social Communication, with emphasis in Advertising and Propaganda (Fine Arts) and Design by Istituto Europeo di Design. Postgraduate in Communication Theories and Practices from Faculdade Cásper Líbero, she is the author of the thesis "Confidence, reputation and social ties in the collaborative economy". She also holds a postgraduate degree in Communication and Trends from the University of Lisbon. She has 13 years of experience in creative direction, art and market research, trends, cultural analysis and behavior. Has worked with clients such as GOL Linhas Aéreas, STB, Bosch, Philips Sound, Netshoes, Mattel, Fisher Price, Barbie, Dove, Unilever, Scania, Sony Mobile, LinkedIn, Playstation, Suzuki, Toyota, Honda, PepsiCo, Smiles, Jaguar, Melissa, Fujifilm e Automattic.


Teacher, strategic and creative planning consultant. A passionate cyclist and founder of Recreart. Public Relations and postgraduate degree in Integrated Digital Communication (USP) and Communication and Trends (University of Lisbon), with an MBA in Marketing (FGV). Invited professor at Fundação Armando Álvares Penteado (FAAP), responsible for the class Public Relations 2.0. 15 years of experience in Integrated and Digital Communication. In recent years, she was responsible for building the digital presence of major brands and Digital Communication areas, processes and teams in Brazil. She led digital strategies and initiatives with teams from Central and North America for the following brands: Samarco Mineração, Federação Brasileira de Bancos, Qualcomm, Mattel, Fisher Price, Barbie, Toyota, Honda, Scania, Bosch, PepsiCo, Expedia, IBM, Fujifilm, Nestlé, Sony Mobile, Philips Sound, Playstation.



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