Creative consultant, senior designer, researcher and founder of Recreart. With a degree in Social Communication, with emphasis in Advertising and Propaganda (Fine Arts) and Design by Istituto Europeo di Design. Postgraduate in Communication Theories and Practices from Faculdade Cásper Líbero, she is the author of the thesis "Confidence, reputation and social ties in the collaborative economy". She also holds a postgraduate degree in Communication and Trends from the University of Lisbon. She has 13 years of experience in creative direction, art and market research, trends, cultural analysis and behavior. Has worked with clients such as GOL Linhas Aéreas, STB, Bosch, Philips Sound, Netshoes, Mattel, Fisher Price, Barbie, Dove, Unilever, Scania, Sony Mobile, LinkedIn, Playstation, Suzuki, Toyota, Honda, PepsiCo, Smiles, Jaguar, Melissa, Fujifilm e Automattic.