Digital Marketing Master Class

Creating an online brand presence: strategy and campaign

The Master Class lasts 6 hours and is divided into three modules that contemplate practical content, which guides the participant from the understanding of the nature of online platforms and the different ways they can be used, to their application within the context of brands.

 
 

10 AM TO 5 PM = 6 HOURS

course support materials

certificate

LIMITED SPOTS

MODULE I: PRE-ONLINE PRESENCE PREPARATION

MODULE II: DEVELOPING THE ONLINE PRESENCE STRATEGY

MODULE III: CREATING YOUR FIRST CAMPAIGN

 
 

Each brand is unique

The modules feature a strategic perspective regarding the insertion, activation and performance of the business on their online platforms. The approach is simple and educational and guides the participants towards understanding and building the best plan for using online channels, based on the goals of the brand or project.

 

Target audience

Entrepreneurs and professionals who are responsible for communicating and marketing their own business, a client or agency brand, who have no experience in brand management on social media or who wish to improve their experience.

 

Prepare the participant to understand the nature, characteristics and utilization methods of online channels, especially social media, such as brand activation and management platforms, as well as how to use and manage them.

Objective

 
 

Instructors

We are the founders of Recreart, with more than 15 years of experience in national and international markets. We believe that each brand has its own identity and that solutions must be customized. Discover more about our experience.

 
 

Creative consultant, senior designer, researcher and founder of Recreart. With a degree in Social Communication, with emphasis in Advertising and Propaganda (Fine Arts) and Design by Istituto Europeo di Design. Postgraduate in Communication Theories and Practices from Faculdade Cásper Líbero, she is the author of the thesis "Confidence, reputation and social ties in the collaborative economy". She also holds a postgraduate degree in Communication and Trends from the University of Lisbon. She has 13 years of experience in creative direction, art and market research, trends, cultural analysis and behavior. Has worked with clients such as GOL Linhas Aéreas, STB, Bosch, Philips Sound, Netshoes, Mattel, Fisher Price, Barbie, Dove, Unilever, Scania, Sony Mobile, LinkedIn, Playstation, Suzuki, Toyota, Honda, PepsiCo, Smiles, Jaguar, Melissa, Fujifilm e Automattic.


 

Teacher, strategic and creative planning consultant. A passionate cyclist and founder of Recreart. Public Relations and postgraduate degree in Integrated Digital Communication (USP) and Communication and Trends (University of Lisbon), with an MBA in Marketing (FGV). Invited professor at Fundação Armando Álvares Penteado (FAAP), responsible for the class Public Relations 2.0. 15 years of experience in Integrated and Digital Communication. In recent years, she was responsible for building the digital presence of major brands and Digital Communication areas, processes and teams in Brazil. She led digital strategies and initiatives with teams from Central and North America for the following brands: Samarco Mineração, Federação Brasileira de Bancos, Qualcomm, Mattel, Fisher Price, Barbie, Toyota, Honda, Scania, Bosch, PepsiCo, Expedia, IBM, Fujifilm, Nestlé, Sony Mobile, Philips Sound, Playstation.

 
 

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