The “Old is beautiful” sentence was pumping in Susana’s head for 13 years. Something that started from spending time with her grandma, playing with fabrics, scissors and listening to her stories. Since then she has majored in Arts & Design, influencing and developing innovative programs in the country and abroad, and the best of all: Susana has transformed what once was a sentence in her head into a major and inspiring accomplishment, the A Avó Veio Trabalhar (Grandma Came to Work). The awarded project now in its 4th year combines product design with traditional knowledge and social innovation and elderly ladies above 65 years old. Get to know Susana, what was like to bring A Avó Veio Trabalhar to life, the dark and the bright side of the light of being an entrepreneur and an inspiring woman.