Bichicleta

BRANDING SUITE DESIGN

BRAND DEVELOPMENT & STRATEGY

PHOTOGRAPHIC ART DIRECTION

 

Is a cycle chic brand created to become an engagement and activation platform to discuss, promote and inspire cycling as a lifestyle. It blends style, cycling culture and empowerment. The brand concept aims to represent brand identity simple, clean and elegant. The logo allows several variations for adaptation. Graphics simple and recognizable, with a feminine touch. As the brand aims to reach and inspire women cyclists.  

 

LOGO STUDIES

 
 

PATTERN STUDIES

 
 
 

MOOD-BOARD & INSPIRATION

Cycling brainstorming & conceptualizing

 
 

IDENTITY CARDS

 
 

IDENTITY STATIONERY

 

IDENTITY COLOR STUDIES

 
 
 
 

IDENTITY GIFT BOX & STAMP

 

SOCIAL MEDIA

Facebook & Twitter

 

MOOD-BOARD & INSPIRATION

Cycling brainstorming & conceptualizing

 
 
 

PHOTO EXHIBITION

 

Featured Work